A businesswoman with over 20 years experience and a lifelong fashion enthusiast, it was only natural for Shavona Shrestha to start a fashion brand. But for her, fashion, like all of her creative pursuits, whether baking vegan cookies or handcrafting her children’s birthday parties, had to be personal. It had to be done with care, intention, and meaning.
So when the idea for Jijivisha began to take shape, Shavona knew it couldn’t be just about aesthetics. The brand had to nourish — not only through how it looked, but spiritually and ethically. Jijivisha would blend haute couture with a living conscience. Much of who Shavona is, is thus, intricately woven into the brand. Whether it is the hands-on process of making each piece, keeping the process and the product Earth-friendly, giving its creators a dignified work culture, or making efforts to preserve ancient traditions and techniques, and creating job opportunities for Nepali youth, there are various aspects of this founder and owner weaved into the brand.
Through Jijivisha, Shavona hopes to bring together everything she believes in: thoughtful living, cultural preservation, beautiful design, and a commitment to doing right by people and the planet. It’s her way of giving back, staying rooted, and building a future where craft and consciousness go hand in hand.
